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We are glad to present our new brand concept

10.12.2021

After a successful and intense four-year journey with our brand, taking advantage of the time afforded by the pandemic, we embarked on an 8-month journey with an international branding agency in the early months of the year. We believed it was essential to better communicate our brand, philosophy, and perspective to our valued business partners and consumers.

We began by listening to you, understanding how you perceive our brand and products, and how you articulate them to others. We are grateful to our business partners who facilitated communication with distributors, retail outlets, sales teams, and consumers, providing us with hundreds of feedback points for a successful research phase.

The hundreds of positive and constructive messages we received reminded us of the wonderful large family we have and filled us with pride.

After four months of preparation, it was time to visualize all these emotions, arguments, ideas, and the character we wanted to portray. The new Emirplast logo had to be unique, modern, simple, and reflective of our identity. After an impatient wait of one month, we proudly unveiled our new brand concept with the "E" logo, positioned around two elbows, symbolizing our unity.

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In the subsequent phase, every detail, from price tags on retail shelves to product display stands, office supplies, and street signs, was meticulously designed to reflect our new brand concept.

Of course, we didn't forget our consumers either and prepared useful, stylish gifts suitable for them within our new brand concept.

Thank you for being with us. We will continue to make a difference and add value to your business.

Best regards,
Emirplat Family
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